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Roozbeh Rokni
Hello, I’m Roozbeh.

I’m an experienced UX Professional, specializing in FinTech and SaaS Product Design.

From design discovery to production and beyond, my design approach is centered around empathy and inclusivity. I’m dedicated to creating simple yet exceptional digital product experiences for all.

When I’m not busy designing, you’ll find me cycling, reading, playing the great game of golf, or indulging in my love of photography.

My Work

Over a 15-year career, I’ve designed digital products and experiences widely used and beloved by millions of people. I’ve worked on products for TD, Pwc, Scotiabank, RBC, Canada Olympic Committee, and LoyaltyOne to name a few.

My goal in design is the finest yet simplest experience for the human user, prioritizing empathy and inclusivity at every step.

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Some of my favourite books

Here are some great books that have inspired me both personally and professionally. They are all great reads and get 5-star reviews from me.

Roozbeh's Favorite Books

Start with Why – Simon Sinek
Sapiens – Yuval Noah Harari
The Power of Now – Eckhart Tolle
The Design of Every Day Things – Don Norman
Universal Principles of Design – William Lidwell
Don’t Make me Think – Steve Krug 
Dare To Lead – Brene Brown
Principles – Ray Dalio 
The Slide Roads – Peter Frankopan
The Surrender Experiment- Michael A. Singer
Shoe Dog – Phill Knight 
A Brief History Of Time – Stephen Hawking
Guns Germs, And Steel – Jared Diamond 
David and Goliath – Malcom Gladwell 
Zen Golf – Joseph Parent
Elon Musk – Ashlee Vance 
21 Lessons for the 21st Century – Yuval Noah Harari
Read this if you want to take great photographs of places – Henry Carrol
Read this if you want to take great photographs – Henry Carrol
Educated – Țară Westover
The Icarus Deception – Steth Godin
Vision and Art- Margaret S. Livingstone
The Life-Changing Magic of Tidying Up – Marie Kondo
Thinking, Fast and Slow – Daniel Kahneman 

Let’s Connect

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General Inquiries

For all other matters, please send an email to: hello@rokni.ca